Växjö Vipers

The purpose of the new graphic identity was to modernize the club's visual expression and to create a clearer visual identity.

Växjö Vipers is one of the leading clubs in the country and has high ambitions when it comes to both the elite and youth activities. The assignment included clarifying the club’s local connection and at the same time embracing the heritage from the original logo. The main inspiration comes from the zig-zag pattern found on the European Addder’s back and the result is a modern identity with high contrasts and attitude that clearly signals activity and club community.